About Us – ANKH

OUR STORY
"A Legacy of Longevity"

The Inspiration Behind ANKH

Imagine a world where you live not only longer, but with a vitality that carries you well past the century mark, still full of energy and health. This isn’t a dream for a few; it’s a reality in five remarkable places on Earth, known as the blue zones. These regions – like the idyllic villages of Okinawa, Japan, or the island in the Aegean sea called Ikaria, Greece, Loma Linda in California, US, Nicoya in Costa rica and the cliffs of Sardinia, Italy – harbour the secrets to exceptional health and longevity, where people often surpass 100 years in age, some even reaching 110 or more.

ANKH’s journey began with a single, compelling idea: what if we could capture the essence of these blue zones and bring their life-enhancing qualities into a drink for people around the world? A beverage crafted not only to nourish but to empower the body’s natural ability to repair and rejuvenate itself – a gift from nature, enhanced by science.

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A Quest Fuelled by Science and Ancient Wisdom

Our research led us to dive deep into peer-reviewed studies and academic research findings on the unique mineral compositions which are also found in these Blue Zones. We discovered that minerals and micronutrients, once abundant in natural water sources, have become scarce in today’s world due to modern agricultural practices and depleted resources. These minerals play a critical role in enabling the body’s innate healing and repair mechanisms, sustaining health from the inside out.

It’s here, in this fusion of ancient nature’s wisdom and cutting-edge science, that ANKH was born. Our mission became clear: we would recreate the mineral-rich waters that sustain longevity in these blue zones, engineering a beverage that brings these age-old benefits into the modern home.

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Innovation in Every Drop: Engineering the Essence of Blue Zones

We did set out alone but the product costed prohibitively expensive, which made us collaborate with some exceptional minds to engineer a cost effective manufacturing solution to our initial development !!

Our journey wasn’t easy!

While we achieved a breakthrough several years ago, the initial product costed over Rs. 700 per litre of ANKH, making it inaccessible to many. Over the past Eight years, we’ve worked tirelessly to develop this innovation into something affordable and attainable.

We believe health should be accessible to everyone, hence collaborated with renowned fluid mechanics experts from India’s prestigious IIT’s and senior scientists from the DRDO, we tapped into replicating advanced scientific engineering-technological know-how. We looked back to NASA’s original “Multi-Axis Spin-Test Inertia Facility (MASTIF) trainer of the NASA Lewis Research Center” — an ingenious device developed in the 1960s for the Mercury Spacecraft to simulate intense, multidimensional movement for astronauts. This innovation, originally created to train Astronauts for the Mercury Space missions, was capable of spinning about all three spacecraft axes simultaneously not repeating the same 3-axis motion location for a long periods of time.

Inspired by this, we engineered an ultra unique Patent Pending engineering process to simulate the natural water movements found in waterfalls, rapids impacting the rocks in all possible directions and seeping through porous rock springs. This dynamic, non-repetitive movement (similar water flows in Nature) under high impact pressures at close to freezing temperatures, allows us to create the unique mineral amalgamations that are highly absorbable / bioavailable, that are so rare in today’s world, yet vital for optimal health.

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Bringing the blue zones to Your Home

Every sip of ANKH is a testament to our journey — a fusion of rare minerals amalgamations and nutrients formed through Nature replication process to support the body’s self-repair. Know that nature has designed and evolved your body with the ability to repair itself naturally. When you nourish your body with what it truly needs, healing becomes a constant state, and vitality becomes a way of life.

With ANKH, we’ve turned the wisdom of the blue zones into a drink that brings nature’s life-giving energy straight to your glass. So here’s to living well, living fully, and perhaps, like the people of the blue zones, living to 100 and beyond.

Why the name ANKH ?

Discover the Symbolic Power Behind Our Beverage's Name

ANKH is an ancient Egyptian hieroglyph / symbol, also known as “The Key of Life” or “Life-giving Power” which is thought to have originated in TWA (so-called Pygmies) of the ancient Great Lakes region of Central Africa as early as 77,000 years ago; worn around their necks as jewellery and amulets then evolved and percolated to the pre-dynastic period of ancient Egypt, around 6,000 years ago which eventually translates to ANKH being extremely ancient !!

ANKH is given as a wish for long life and when given an ANKH by one of the gods, it was a gift of immortality. ANKH was often seen in the hands of several ancient Egyptian gods such as Asar (Osiris), Auset (Isis), Ra, Ptah, Ma’at, Anqet, Satet, Sobek, Tefnut, Hathor, Anibus as well as many African Kings and Egyptian Pharaohs.. to them the ANKH signified the Life Process which Sustains Creation and Living Beings.

In ancient Egyptian, the ANKH was believed to have the power to give life, both in the physical and spiritual sense. It was believed that the gods could use the ankh to bring people back to life after death, and it was also used as a symbol of protection and good luck. The ankh was often depicted being held by the gods, who used it to bless the pharaohs (Ruler or King in ancient Egypt) and their people. ANKH could also have a more physical connotation representing Water, Air & the Sun, which were meant to provide and preserve Life in ancient Egyptian Culture.

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Innovation and Expertise

The same minds behind ANKH have a legacy of developing technology and products for Indian Defence & Space organisations, as well as pioneering solutions for various Indian and international enterprises. With ANKH, we carry forward this expertise, now dedicated to bringing the wonders of nature and science into a health beverages that’s as accessible as it is revolutionary.